A sampling of work I created and directed as Co-founder of fashion tech startup Nuorikko. All garments were designed, sampled, fit, and approved by me personally. The collection of separates is designed to mix and match in over 800 possible combinations. In terms of garment specification, I engineered fit & specifications for mix & match assortment with 800+ possible combinations, and trained U.S. factories on production/fit standards for made-to-measure manufacturing.
Pulling from elements of the brand itself, which means "Bride" in Finnish and "Female" in Japanese, I designed a modern, Scandinavian inspired branding package including all logos, style guides, website, and branding elements. As part of the ongoing brand efforts, I directed, shot, and edited multiple editorial photoshoots as well as created pitch decks and a demo video that Nuorikko used to secure investor funding.