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Hi, I'm kaitlyn!I'm an expert in brand strategy, creative design, & art direction with over 15 years of experience spanning product design and brand development. My professional success centers on a proven ability to craft unique and successful creative strategies for a wide variety of products and industries with an elevated visual standard.
My work has been awarded and featured across multiple local, national, and international platforms, including InterCon (The Internet Conference) in Las Vegas, Denver Startup Week, and Fashion Group International. I have had the honor to design and launch products for a variety of local and national brands including the official 2018 U.S. Ski Team Olympic uniforms. I've worked with over 150 companies to craft and launch events and campaigns that have successfully targeted audiences in Denver, Los Angeles., New York City, and the Pacific Northwest. A true artistic jack-of-all-trades, I spend much of my free time creating unique wardrobes, interiors, artwork, cuisine, and even craft cocktails for family and friends as well as clients. When not creating, you can probably find me outdoors on horseback, riding some fresh powder, or traipsing through the Colorado mountains with my husband and our Transylvanian Hounds. Surpassing each of these passions is travel, where the study of cultures, food, art, and scenery has taken me across 35+ countries and 5 continents. |
PHILOSOPHY
A Creative Director should be a maker, someone that has an opinion on everything and the creativity to bring to life recognizable typography, graphics, and striking imagery in addition to the products themselves, Over the course of the last 15 years across positions spanning technical, casual, and luxury apparel, as well as marketing, analytics, and ecommerce, I've developed the ability to wear multiple hats in order to bring ideas to life.
You cannot create a good design in only one moment or one dimension. You have to take into consideration marketing, product launch platforms, events and social tools in addition to traditional imagery and the content that brings a brand to life.
It is my mission to breathe life, to breathe energy into the creative work I undertake. Products & campaigns are more than their components. Brands are more than the sum of the products they sell. Each one has its own energy and life-force, and a successful brand is very intentional about leaning into the energy that ties its products and its makeup to its market and consumers.
You cannot create a good design in only one moment or one dimension. You have to take into consideration marketing, product launch platforms, events and social tools in addition to traditional imagery and the content that brings a brand to life.
It is my mission to breathe life, to breathe energy into the creative work I undertake. Products & campaigns are more than their components. Brands are more than the sum of the products they sell. Each one has its own energy and life-force, and a successful brand is very intentional about leaning into the energy that ties its products and its makeup to its market and consumers.
XOXO,
