KAITLYN SHENOUDA
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  • HOME
  • ABOUT
  • PORTFOLIO
    • SPYDER: "FACE OF WINTER"
    • RUME INC
    • NUORIKKO
    • S.H.E. SUITE
    • EDGE LOHI
    • TEJON HOUSE
    • KAIT DESIGN
    • MASRY + THOM
  • PRESS
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KAITLYN SHENOUDA
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PRINTS & TEXTILES

Throughout my entire design career, I have worked to set overall trend direction and seasonal print point of view in line with brand filters. Part of creating a trend-right assortment has always involved overseeing development of print and surface designs across Men's, Women's, and Children's' categories.

lasercut lace

Original lace design for Nuorikko inspired by Scandinavian textiles. ​Digitally cut from polyester organza on large-scale laser beds. Reinterpreted in 400% scale for custom couture clients.

Repeat patterns

Prints and placed graphics developed for technical outerwear for Spyder's 2017/2018 collection. ​Roller prints on stretch waterproof nylon with premium details, such as foiling, silicone, and reflective elements.

painting & dyeing

Customized application of color and design, utilizing couture techniques. ​Executed on a variety of designs and textiles. Methods ranged from free-hand artistic painting, to creation of templates, strike-offs, and spec sheets used to produce collections at in-house atelier.

Original prints & graphics

Concept, trend, and colorway development for studio yoga brand Aspire, a private label for The Sports Authority.

Prints were selected and purchased from print library service in line with seasonal trends. Colorways, repeats, and scale were adjusted by Kaitlyn, as well as reinterpreted to create screen print graphics, knit designs, and other elements repeated throughout the collection for a cohesive statement. All pitch sheets, strikeoffs, and lab dips were managed as part of seasonal development for the brand. ​Screen-printed graphics, allover sublimated print for leggings, placed sublimated prints, 8-color repeat roller prints, and vector designs for placed burn-out designs, all on knit textiles.
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woven plaids

Development of patterns + colorways in line with target demographic and market trends ​for Alpine Design, a Sports Authority private label brand. Responsible for initial pitch sheets, loom samples, development and direction for technical nylons, cotton, and cotton flannel applications.

sublimated graphics

Original designs for placed sublimation on Men's and Women's cycling jerseys for Trayl, a Sports Authority private label brand. ​Responsible for vector + shaded artwork, pattern, and placement of sublimated graphics. Managed designs from initial strikeoffs through final samples.

BRAND STRATEGY    |    CREATIVE DESIGN    |    MARKETING

DENVER, CO

© 2024 Kaitlyn Shenouda, all rights reserved