LIFESTYLE

A collection of websites, marketing campaigns and original email, graphics, and editorial assets I've created for consumer packaged goods and freelance marketing clients. Each client's unique needs, digital platforms, and target audience are carefully considered when designing artwork, layouts, and messaging.

RUME    |    STRUT SHOES    |    PERCH BOUTIQUE    |    ​MASRY + THOM

MASRY + THOM

Masry + Thom is an artisan line of cold-pressed, pure-origin essential oils and blends formulated for well-living + radiant beauty. Every ingredient is sourced from artisans in Egypt, ensuring it is grown and distilled, by hand, from the purest organic plants, spices, and minerals. I was contracted to design a logo and branding package, as well as packaging and labels, that honored the heritage of the brand as well as the pure and clean origins of the product.

concept development

References:
​Egyptian Perfume Bottles, Egyptian Artwork & Architecture, Natural Botanicals, Apothecary, + Pharmaceuticals
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Heritage References
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Coptic Egyptian References
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Modern Apothecary References

final design

I combined the scrollwork and hand-painting typical of Egyptian perfume bottles with fresh, natural plants and a clean, modern logo for a finished look that is pure, natural, and luxe.
All packaging, merchandising, and photography performed by Kaitlyn.