Trayl was a Private Label cycling brand for The Sports Authority. The Trayl customer is typically on a bicycle for fun or for basic transportation. The brand, aesthetic, and packaging were all designed around this feeling of fun and functionality.
In year 2, I expanded the brand from basic compression shorts to a fully merchandised assortment catering to road, mountain, and commuter cyclists. Assortment was tiered into a good, better, best bottoms program, commuter separates, and custom-designed sublimated jerseys, fully replacing Canari in all stores and gaining 30+ margin points across the cycling apparel category